Why do girls want to use lightening masks on their faces? what difference does it do?

to get a more fair and even tone complexion. It is very popular among Asian women in particular, who aim to have soft and clear pale skinWhy do girls want to use lightening masks on their faces? what difference does it do?
to hide their real beauty. there scared there ugly um low self confidence or self esteemWhy do girls want to use lightening masks on their faces? what difference does it do?
To lighten pimple scars